Senior editor and Copywriter based in London. Currently editing and writing content in the worlds of fashion and social media.
I’m a multi-disciplined Senior Editor and Copywriter with over eight years of experience working for both in-house brands and agencies. Alongside creating and editing exceptional copy, my roles have also included content strategy and managagement of blogs, CRM campaigns, social media activations and more. Some examples of my work live below.
Social Media campaigns
- First Direct Bank IG
Our main goal was to open up the narrative around banking and finance to a younger audience. We achieved this by communicating in a way that was understanding but not saccharine, informative but not boring, and above all, relatable. We managed the bank’s Instagram channel using a mix of video and text-based content to engage audiences regarding important issues, cultural moments, and our client’s propositions.
Link: https://www.instagram.com/firstdirect/
Coco Pops TikTok
Using Coco the Monkey as a vessel, we targeted millennials and Gen Z TikTok users with a storyline about Coco himself working an office job in Kelloggs’ HQ. This narrative red thread allowed us to react to trending TikTok moments while still telling Coco’s relatable office-based story. We saw great success in both reach and engagement.
Link: https://www.tiktok.com/@cocopops_uki?lang=en
Editorial - interviews
CRM and push notifications
I’ve written and edited email campaigns with accompanying push notifications for major trading moments such as Black Friday, seasonal sales, Halloween and many more. I also have experience working across lifecycle activations targeting new, existing and lapsed customer bases.
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Social copy
From standalone Instagram captions to paid media, I’ve ensured all campaigns and activations ladder up to the project’s overarching sentiment while safeguarding ASOS’ unique tone of voice. I understand the importance of a red thread throughout campaigns across all social media platforms, and how to adapt copy to different lengths and user bases.
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Onsite banners
I have great experience writing all kinds of banner copy, on the left, are some examples of branded campaign traffic drivers. I have also worked closely with designers to create snappy prose for major trading moments such as Black Friday, Halloween, Singles’ Day and more.
